Marketing Emotions
Master the 3 emotions that create an opportunity to sell a product and drive a consumer to purchase.
Urge
Marketing a product is an attempt to connect with a customers need or desire promoting a solution in a way that creates a compelling URGE to find out more. A product message successfully creates and resolves an urge when it connects with the consumer on an emotional or logical level.
Impulse
Purchase decisions are split second. The actual time between decision to buy, and the act of purchase, may not be immediate and can be extended depending the consumer preferences for product accessibility, comparison options or financial means. IMPULSE does not last indefinitely and a product may eventually be replaced or deemed non-essential in the consumers mind after time, making it important to seize the emotion of impulse when it occurs.
Conviction
Consumers need a reason to take action, creating CONVICTION and assurance for a purchase decision is important to insure action by the consumer. The final stage of the marketing effort is to coax commitment from the impulse and urge created, solidifying in the customer mind the product fit.
Step 1: Connect with more customers by using URGE to inspire additional opportunities »
The MARKETING EMOTIONS described are key to creating short powerful relationships with potential customers.