Lead Conversion
Explore the 4 factors involved in conversion that determine the decision making process that leads to a sale
Awareness
The first step in conversion is to RAISE awareness of an opportunity to the correct target audience. Understanding targeting is key to successfully pre-selling a concept that can be converted into a sale.
Trust
The second step of conversion is establishing a contract of trust with the CONSUMER that expresses and instills confidence in the intention and capability to fulfill the offer being made.
Convenience
The ease of access to purchase and/or return an item, along with the timeline of the customers need, contribute to the decision on where and when to PURCHASE. An additional factor that influences this stage of conversion is the availability of the product.
Price
The last step in converting a lead into a sale is setting a competitive price in ratio to the TRUST established and the convenience of access to the product being offered.
Step 1: Maximize returns and focus on CONVERSION creating an experience that promotes the sale »
The stages of lead conversion are discussed in detail on the following pages. Knowledge of this area is essential to understand and maximize rare opportunities for sales conversion.